He figured out early on that getting stars to wear his pieces was crucial to the success of the label. So, he managed to score clients who were some of the biggest names of the 1980s including Madonna, Princess Diana, Elton John and Tina Turner.
The name Versace skyrocketed, though, in 1994 when actress Elizabeth Hurley wore the famous safety pin dress on the red carpet that no one could stop talking about.
Just when Versace couldn’t get any bigger, he was killed tragically by a serial killer in 1997. His sister Donatella Versace, took his place and the brand continues to be a major luxury label.
She was even responsible for the dress Jennifer Lopez wore to the 2000 Grammys that made all the headlines.
That trademark high-class sexiness is still a signature look with the brand today, which is how they rake in over $79 million in revenue .